About Us
Club Cuts TV covers cutting edge DJs and cool clubnights whilst connecting consumers with the best mix of beats and brands
Mission statement
Club Cuts TV strives to cover the biggest names in dance music, seeking out the most influential movers and shakers with established social networks. We will cover the full spectrum of the dance music industry, from the coolest of clubs to the international jet set DJs to the latest leading record labels with the hippest roster of artists. Whilst filming at leading underground and established dance nights, interviews will take place with world class DJs, trend-setting promoters and clubbers alike to seek out the latest and coolest goings on in the dance scene.
CCTV takes it upon itself to seek out the best brands to perform experiential marketing at said venues whilst capturing direct to camera consumer feedback. All this will be captured in High Definition video for viral distribution across the major social media networks, appropriate blogs and video sites and mobile.
We aspire to attract a broader demographic and global fan base to Club Cuts TV by covering most dance music genres from around the world.
The concept
Club Cuts TV captures all the highlights from a great night out and condenses them into a 2-3 minute viral video for clubbers to watch back and share with their friends anywhere online. Whilst filming at each event flyers are handed out to the clubbers directing them to http://www.clubcuts.tv
In the celebrity culture we live in today most people want their moment of fame and this has been proven whilst filming, as clubbers tend to play up to the camera more often than not! These extroverts are virtually guaranteed to visit http://www.clubcuts.tv to see if they’ve been caught on CCTV!
Clubbers are able to share each CCTV video with their friends via either of the following options:
- all CCTV videos can be embedded to any website via the YouTube video player directly, or
- end users can also share the video via the ‘share’ buttons at the bottom of each CCTV blog post. The ‘share’ buttons include Facebook, MySpace and Twitter plus many more.
Services
- Exclusive video content for web and mobile
- Music licensing
- Association with cool dance music artists, DJs and events
- Logo and product placement
- Experiential marketing in clubs
- Tailor-made Eflyer campaigns
- Video content seeding to key social networks & blogs etc.
- Engagement with CCTV fan base
- Targeted video views to create viral activity
- Increased viewer propensity to purchase the brand’s product(s)
- Drive sales and generate more brand awareness
- Promotion within established social media networks
- Bespoke mobile applications
CCTV captures cool clubnights from the clubbers point of view and provides a custom-made 2 – 5 minute HD video for all your promotional/marketing needs. We seed all CCTV videos to (75+) essential social media networks and web TV sites, plus we encourage clubbers to share the CCTV videos anywhere online via the share functions at the bottom of every CCTV blog post. Making viral distribution easy, which is one of the best ways to get your promotional video campaign out there! Harness the power of social networking and let your custom-made Club Cuts TV video spread like wildfire throughout the online clubbing communities and via YouTube, MySpace and Facebook.
Have a bespoke CCTV video campaign devised to promote your brand – we cover all, from live PAs to pole-dancers and burlesques night to breakdancers, if you would like to strengthen your brand’s presents in these cool environments, please feel free to get in touch to discuss your idea and how we might work together to achieve your marketing goals.
Club Cuts TV is brought to you by a team of industry veterans with over 25 years combined experience in TV production and the dance music industry. Previously having worked with the following dance music brands: Mixmag, Cr2 Records, The Gallery, Digital, Dutch Therapy, The Pussycat Club, Wired and Supercharged to name but a few… Shooting in HDV and cutting on dedicated edit suites; we provide the whole package from production to delivery across multiple web and mobile platforms.
